Project Moustache

The average American is exposed to over 3,000 ads every day and these images are increasingly encroaching on our public spaces. Subway stations, buildings, buses, and even trashcans are plastered with marketing campaigns. This is not a requisite of capitalism, and it is our right to walk outside without being informed about the latest alcoholic beverage or fruity shampoo.

Many citizens have responded to advertising posters with the gusto of grade school disobedience: the scribbled moustache. But why stop there? Why rush our moment of dissent? Chang distilled the mark of the people: a big, burly, well-drawn moustache. Featured in the exhibit Skinless Capital: Neoliberalism and Resistance at OPENSOURCE Gallery in Champaign-Urbana, Illinois, 2005.

2005, New York, New York, stickers

The one and only New York Times fashion photographer Bill Cunningham modeling one of my prototypes