furoshiki typography reduce reuse recycle

Design 21 had a call to design a furoshiki, a traditional Japanese cloth used to wrap everything from groceries to gifts. What was once just artful is now eco-friendly, and the 3 x 3-foot cloth will be used to commemorate the upcoming environment summit in Kobe, Japan. Typography becomes the pattern in this contemporary version I made using the 3 R’s. When the cloth is folded around various objects, the ginormous letters are cropped to form bold and modern new shapes!

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Candy Chang is a designer, artist and urban planner in Helsinki, Finland. She likes to make city information more accessible and engaging through research, design, and the creative use of public space. She is also a 2009 TED Global Fellow. Read her blog, view her projects, and enjoy! Check out a longer bio here.
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