Time for a little true story and one of my favorite design tales… When graphic designer Stefan Sagmeister invited his friend Reini to visit him in New York City in 1988, his friend was concerned about his chances with the ladies. Would New York’s beautiful-but-tough women ignore him? In response, Sagmeister created a poster of his friend’s face under a bold black font declaring, “Dear Girls! Please Be Nice to Reini” and plastered copies on walls throughout his Lower East Side neighborhood. The poster became a local sensation and Reini left New York with a girlfriend. The power of a neighborhood poster (*tear*)…

This entry was posted on Monday, January 21st, 2008 at 9:50 am and is filed under Design, Public Space, Signs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.